15 customer service email templates to test Treat them as a starting point to help you respond to customers faster, but make sure your email templates are clear and professional, that they are well written, and that you’re optimizing them to provide fast, personalized service. Want to be presented with solutions – not empty talk.Ĭustomer service email templates can be used to fulfill each of these desires efficiently – as long as you use them thoughtfully.Don’t want to have to repeat themselves to multiple customer service representatives (though this is still common, especially for companies using several different support channels).Want their customer service experiences to be personalized using information stored within their account.Using resources like these, we further know that consumers: Companies aiming for world-class customer service should respond within 15 minutes or less.” The bad news? Average response times for corporate emails top 12 hours. According to one survey from Toister Performance Solutions, “A one hour email response time will meet the expectations of 89 percent of your customers. If you’ve had a problem with a product or service you’ve purchased, for example, you know how important receiving a fast response to your issue is.ĭata backs this up. Think back to the positive – and the not-so-positive – customer service experiences you’ve had, and some best practices become obvious. What consumers want from customer service experiences Image Source: Pixabay Customer service email templates can be one tool in your arsenal that saves you time, without compromising the level of care you provide to customers. Supporting more channels, including alternative email clients with the same number of resources means being strategic about how and when you communicate. Today consumers use an average of almost six touch-points with nearly 50% regularly using more than four.” Data from Marketing Week, for example, suggests that “15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. That said, providing a great customer experience is harder than it’s ever been, as consumer journeys become increasingly omnichannel. We know, for example, that “50% of customers increase their purchasing with a brand after a positive customer service experience,” and that “67% of customers would pay more to get a better customer service experience,” thanks to data gathered by Hubspot. Good customer service matters more than ever to consumers.
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